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June 22, 2012 11:48 pm GMT

Zappos Labs: Retailers San Francisco Office Searches For Disruptive New Ideas

zappos_logoZappos left San Francisco way back in 2004, and since then it has become closely associated with its new home in Nevada in fact, CEO Tony Hsieh is working to revitalize downtown Las Vegas, in part by turning it into a startup hub. At the same time, the online retailer hasn't entirely severed its connection to the Bay Area in 2010, it reopened an office in SF, one that's focused on experimenting with cool new ideas.The role of the 11-person SF team is getting a little more official today, with its renaming from Zappos San Francisco to Zappos Labs. To be clear, that's basically the role that the team was filling already, releasing products like a fashion magazine-style iPad app. And it was even called Zappos Labs unofficially.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/oUuyBlqdY-w/

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