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June 22, 2012 11:48 pm GMT

McDonalds Reveals Photoshop Magic Behind Burger Ads [VIDEO]




Ever experience a twinge of disappointment that your McDonald's burger doesn't look exactly like it did in advertisement photos? A customer from Toronto named Isabel M. took to a website created by McDonald's Canada, which allows customers to ask all kinds of questions.

"Why does your food look different in the advertising than what is in the store?" she asked.

In a video that is quickly going viral on YouTube, director of marketing for McDonald's Canada, Hope Bagozzi, addressed the question directly.

SEE ALSO: 9 Astounding Photoshop Transformations [VIDEO]

Using documentary-style camera work, Bagozzi enters a typical Canadian restaurant and orders a quarter pounder with c…
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More About: Advertising, Business, features, Food, Photoshop, Video, viral


Original Link: http://feeds.mashable.com/~r/Mashable/~3/NwJGQNAdtoE/

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