The Importance of Business Intelligence

In Mashable's new video series, Behind the Launch, we're taking cameras behind the scenes at Vungle, an in-app video advertising startup. New episodes air every Monday and Wednesday, but we're running bonus footage throughout the series to provide a deeper look into the startup experience.

Vungle's not afraid to reach out to third parties for advice and feedback -- seeking outside perspectives is something all startups should do. We've seen Vungle chat about design with the Google Ventures team, and in the video above, Stanley Kwon of CBS Interactive offers a lesson in business intelligence. Kwon explains why the business development and product…
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