The Atlantic Unveils Big Augmented Reality Plans

Augmented reality is making its way into the next three issues of The Atlantic. Using a smartphone app, print readers will be able to scan select pages of the magazine -- giving them access to video interviews and other multimedia content typically only available to website and tablet readers.

The 155-year-old magazine has partnered with Metaio, the company behind augmented reality app Junaio, for the experience. Beginning with the July/Aug "Big Ideas" issue, readers will be prompted to scan pages that contain red "Extras" icons using the app, which is available for free on iPhone and Android devices.

Scanning Anne-Marier Slaughter's cover story, "Why Women Still Cant Have It All,…
Continue reading...

More About: Augmented Reality, junaio, magazines, Media, metaio, the atlantic, trending