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June 21, 2012 11:38 pm GMT

Kiip, The Mobile Ad Rewards Network, May Have Raised Another $8-10M To Conquer Games And Beyond

Kiip AppsWe've been kiiping an eye on Kiip--a platform that replaces straight display ads with rewards and contests from brands in mobile apps to offer a less annonying experience for users -- and it looks like we might not be the only ones. The company, which now serves its rewards-based ads into 400 apps across iOS and Android, and has inventory served totalling 100 million moments every month in the U.S.,has raised another $8-10 million for what may be an equity stake of up to 20 percent in the company, TechCrunch understands.We're still trying to track down who is behind the most recent investment; but up to now Kiip has attracted a strong list of backers. Co- founded in 2010 by ex-Digg employees Brian Wong, Courtney GuertinandAmadeus Demarzi, when Wong was still a teenager, itsSeries A of$4 millionlast yearcame from Hummer Winblad, Path's Dave Morin, True Ventures and Crosslink Capital.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/EtY84hAc_sI/

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