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June 21, 2012 03:13 am GMT

BlockBeacon Launches An iPhone App For Staying Up-To-Date With Local Businesses

blockbeaconDo local businesses really need another social media channel for reaching consumers? Well, here's the thing: How many restaurants, bars, and other neighborhood businesses do you follow on Twitter? I don't follow any, and even though I'm probably on the low side, BlockBeacon co-founder and CEO Brandon Mills notes, "You don't want to friend or follow 200 businesses." At the same time, you probably wouldn't mind knowing when those businesses are having a happy hour or some other deal.To do that, you can use BlockBeacon, either through its website or its just-launched iPhone app. (The app seems like it will be particularly useful, since it allows you to open BlockBeacon when you're out-and-about.) The service pulls businesses' social updates from Facebook and Twitter, and also lets them post directly to BlockBeacon.

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