Why the Interest Graph Is a Marketers Best Friend

Since the dawn of companies like Twitter, one question has baffled marketers: How do we demonstrate ROI in our social media strategy? For example, we know that Facebook "likes" dont equal sales. So whats the alternative?

Enter the interest graph, which offers a new way to develop connections based on what people like, not who they know. The interest graph also gives marketers the chance to demonstrably generate revenue. Here's how other companies are experimenting in this space and the results.

Enable Opportunities for Social Discovery
People make connections on Facebook for all sorts of reasons, but rarely do they make friends with total strangers based on a shared inter…
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