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Why Are B2B Social Media Firms So Hot?
For a handful of enterprise social media firms, 2012 has been a version of 1999.
The Great Cash-Out got under way in May when Oracle paid $300 million for Vitrue, a cloud-based firm that mans social media communications for McDonald's, American Express and Gillette, among others. Oracle followed that acquisition by gobbling up social media monitoring firm Collective Intellect for an undisclosed sum in early June.
Meanwhile, Salesforce.com paid $745 million for Buddy Media, a Vitrue competitor that counts Ford Motor and Hewlett-Packard among its clients. Soon after, reports circulated that Microsoft was interested in buying Yammer, a provider of a Facebook-type solution for busines…
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More About: Buddy Media, microsoft, oracle, salesforce.com, vitrue, yammer
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