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June 20, 2012 09:59 pm GMT

TripAdvisor Aims To Beat Yelp With Social, Revives Restaurant Local Picks Facebook App

Local Picks TripAdvisorTourists rave about a city's well-known restaurants and distort their review averages. So today travel site TripAdvisor starts highlighting beloved eateries from people who live nearby in Local Picks, a Facebook app it's relaunching. Originally released in 2007 but shut down from 2010 until now, Local Picks pulls in reviews of 850,000 restaurants from TripAdvisor, re-sorts them to more heavily weight the opinions of actual locals, and auto-shares your reviews to your Facebook Timeline.TripAdvisor hopes to mine the virality bonanza of Facebook Open Graph to beat Yelp, which has yet to implement the auto-sharing feature that's helped other apps boost growth. In a video interview with the public company's CEO embedded within, TripAdvisor's Stephen Kaufer tells me Yelp "doesn't in my view address the social aspect of where your friends' favorite restaurants are."

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/0N29R2Sknbw/

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