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June 20, 2012 08:00 pm GMT

Spot Celebs in Flight Safety Video, Win a Trip [EXCLUSIVE]




Air New Zealand's flight safety videos have featured celebrities in some of the silliest scenarios, but this time the company wants to try a different approach: animation.

The new video brings a typical inflight safety pamphlet to life, explained by the animated versions of Modern Family's Ed O'Neill and Melanie Lynskey, from Up in the Air and Two and a Half Men.

Air New Zealand's past flight videos, with celebrities like Richard Simmons and Lindsay Lohan, have a quirkiness that the "high-energy airline" has gained a reputation for. The most recent ad has a similar style, however the company is showing its New Zealand pride a little more prominently.

"This time, were takin…
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More About: Advertising, air new zealand, Marketing, Video


Original Link: http://feeds.mashable.com/~r/Mashable/~3/zA7Po8NIxdc/

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