Nike Twitter Campaign Banned in UK for Lack of Transparency

Should athletes and entertainers be able to tweet endorsements for the brands that sponsor them without clearly labeling those posts as advertisements?

The United Kingdom's advertising watchdog says Nike crossed a line this year when two English soccer stars tweeted messages advertising Nike's "Make It Count" campaign but didn't tell followers the messages were ads.

Here's one of the tweets in questions, from Manchester United striker Wayne Rooney:

RT @WayneRooney: My resolution - to start the year as a champion, and finish it as a champion... #makeitcount gonike.me/makeitcount— 1948 London (@1948london) January 1, 2012

Arsenal midfielder Jack Wilshire posted a similar…
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