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June 20, 2012 08:01 am GMT

NBC Universal Chooses thePlatform To Bring USA Network, Syfy, And Oxygen Online

theplatform_logoNBC Universal is making a big push behind TV Everywhere, with plans to bring a lot more of its cable content online. The plan is to make shows from USA Network, Syfy, and Oxygen available to cable subscribers with access on PCs, as well as on mobile phones, tablets, and other connected devices. To help it get there, it's chosen thePlatform to manage distribution to all of those platforms.The big news here is that USA, Syfy, and Oxygen could soon be bringing their full-length programming online as part of independent TV Everywhere initiatives. Under TV Everywhere, cable subscribers "authenticate" or log in with their cable or satellite credentials to prove that they pay for certain cable networks, and then get access to additional on-demand -- and in some cases, live -- content online and on additional connected devices.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/I0qgsghA7gs/

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