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June 20, 2012 02:38 am GMT
"I don't want to talk about whether ads are good or bad. I just want to make good ads. Good for apps, good for users." That's from Kiran Belubbi, founder and CEO of 955 Dreams which today added the most gorgeous mobile ads I've ever seen to its app Band Of The Day. Now the startup is working on a licensable ad platform so other apps can replace obtrusive, overlaid, "still loading" ads with glossy, full-screen interstitials that can actually complement their experiences.As web-first services stumble into smaller screens and non-game app developers struggle to pull in revenue, 955 Dreams might have the answer to mobile monetization woes: Art.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/K3x82X6G_VQ/
Mobile Ads Are An Ugly Nightmare. 955 DreamsOf A World Where Theyre Beautiful
"I don't want to talk about whether ads are good or bad. I just want to make good ads. Good for apps, good for users." That's from Kiran Belubbi, founder and CEO of 955 Dreams which today added the most gorgeous mobile ads I've ever seen to its app Band Of The Day. Now the startup is working on a licensable ad platform so other apps can replace obtrusive, overlaid, "still loading" ads with glossy, full-screen interstitials that can actually complement their experiences.As web-first services stumble into smaller screens and non-game app developers struggle to pull in revenue, 955 Dreams might have the answer to mobile monetization woes: Art.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/K3x82X6G_VQ/
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