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June 20, 2012 03:28 pm GMT
Raimo van der Klein, founder and CEO of Layar - one of the bigger mobile augmented reality startups - is stepping down and appointing Quintin Schevernels in his place. van der Klein plans to stay on as Creative Director. Schevernels was formerly the COO of VNU Media, a large Dutch publisher. As such the move makes sense since Creator is aimed squarely at print publishers.The company recently launched both the Layar Creator product that allows publishers to easily add digital content to print pages and Stiktu aimed at consumers. Creator is is to how Layar will monetize itself in the future.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Z_eSes_2j_I/
Layar Founder Steps Down In Favour Of Print Publisher Veteran
Raimo van der Klein, founder and CEO of Layar - one of the bigger mobile augmented reality startups - is stepping down and appointing Quintin Schevernels in his place. van der Klein plans to stay on as Creative Director. Schevernels was formerly the COO of VNU Media, a large Dutch publisher. As such the move makes sense since Creator is aimed squarely at print publishers.The company recently launched both the Layar Creator product that allows publishers to easily add digital content to print pages and Stiktu aimed at consumers. Creator is is to how Layar will monetize itself in the future.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Z_eSes_2j_I/
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