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June 20, 2012 03:18 pm GMT
Chad Hurley, the co-founder of YouTube who last year bought Delicious from Yahoothrough AVOS, today said that the purchase represents an "interesting experiment" for him and Steve Chen, his partner both at YouTube and the new venture: they want to see if they can use a (still) strong brand as a vehicle for new innovation -- beyond the aggregation and bookmarking services that are at the core of what Delicious is known for today.Speaking earlier at the LeWeb conference in London, where he was on a panel with Kevin Rose of Google Ventures and Niklas Zennstrom from Atomico, Hurley said:"We are going to restart innovation on the Delicious brand." So the idea is to use an existing one, rather than "creating a new brand from scratch" to push through new ideas, lots of little ones. "I know how hard it is to build a brand, so this is an interesting experiment."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/s6Y9cT5FwsA/
Chad Hurley Thinks Delicious Value Is Its Brand (Not Its Tech), Will Use It To Restart Innovation
Chad Hurley, the co-founder of YouTube who last year bought Delicious from Yahoothrough AVOS, today said that the purchase represents an "interesting experiment" for him and Steve Chen, his partner both at YouTube and the new venture: they want to see if they can use a (still) strong brand as a vehicle for new innovation -- beyond the aggregation and bookmarking services that are at the core of what Delicious is known for today.Speaking earlier at the LeWeb conference in London, where he was on a panel with Kevin Rose of Google Ventures and Niklas Zennstrom from Atomico, Hurley said:"We are going to restart innovation on the Delicious brand." So the idea is to use an existing one, rather than "creating a new brand from scratch" to push through new ideas, lots of little ones. "I know how hard it is to build a brand, so this is an interesting experiment."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/s6Y9cT5FwsA/
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