Your Web News in One Place

An Interest In:

Web News this Week

Search Archive

Some of Our Sources

View All Sources

Help Webnuz

Referal links:

Sign up for GreenGeeks web hosting
June 20, 2012 01:05 pm

CNET, IDC Find Rapid Increase In Behavioral Data Tracking


retroworks writes "According to columnist Elinor Mills at CNET, efforts to track consumer browsing behavior are 'rising dramatically.' In an interview with Gordon McLeod, CEO of data mining company Krux.com, advertising targeted at browsing habits has increased fourfold since 2010. IDC, according to McLeod, projects the browser-search-term-targeted advertising industry to grow from 'zero to $5 billion in less than 5 years.' Will health insurance companies see us crawling for information on family illnesses? After reading the article, I went hunting for a download of 2008 program antiphormlite, and found nothing remaining at any download site (including CNET). Is there another 'cookie camouflage' alternative to polluting the cookie stream with false positives? Or are we left to 'do not track' pledges and trusting Tor redirectors?"

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/C6nPsUYKTxE/cnet-idc-find-rapid-increase-in-behavioral-data-tracking

Share this article:    Share on Facebook
View Full Article

Slashdot

Slashdot was originally created in September of 1997 by Rob "CmdrTaco" Malda. Today it is owned by Geeknet, Inc..

More About this Source Visit Slashdot