Watchdog Groups Urge Facebook Not to Target Ads at Preteens

Just as Facebook is reportedly considering opening up the site to kids under 13, a passel of advocacy groups has sent a letter to the company urging it not to target ads at that age group.

About a dozen groups, including the Consumers Union, The Center for Science in the Public Interest and Children Now, sent a letter to Facebook CEO Mark Zuckerberg arguing that children have a "difficult time differentiating between advertising and other media content, especially in the digital context." The letter also urges that any "Likes" that children proclaim "not then be used to target that child with ads, nor should it be used to conduct social media marketing, in order to convince the child…
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