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June 19, 2012 07:03 pm GMT
How will Facebook monetize mobile? Its organic-seeming Sponsored Stories ad format may be the answer. Mobile Sponsored Stories are getting over 13 times the click-through rates and earn 11.2 times the money per impression (eCPM) on mobile compared to all of Facebook's desktop ads, and 1.93 times the CTR and 2.65 times the eCPM of Sponsored Stories on the web in the two weeks since Facebook began selling them separate from web ads.The data comes from new studies byTBG Digital,AdParlor, andSpruce Media, three of Facebook's biggest Ads API partners that help brands buy ads.Since Sponsored Stories slip into content feeds so seamlessly, Facebook may actually be better equipped to handle the shift to mobile advertising than other web-first tech companies. Let's check out the early proof.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/pOv8YYXJM6E/
They Work! Facebook Mobile Ads Are Clicked 13X More, Earn 11X More Money Than Its Desktop Ads
How will Facebook monetize mobile? Its organic-seeming Sponsored Stories ad format may be the answer. Mobile Sponsored Stories are getting over 13 times the click-through rates and earn 11.2 times the money per impression (eCPM) on mobile compared to all of Facebook's desktop ads, and 1.93 times the CTR and 2.65 times the eCPM of Sponsored Stories on the web in the two weeks since Facebook began selling them separate from web ads.The data comes from new studies byTBG Digital,AdParlor, andSpruce Media, three of Facebook's biggest Ads API partners that help brands buy ads.Since Sponsored Stories slip into content feeds so seamlessly, Facebook may actually be better equipped to handle the shift to mobile advertising than other web-first tech companies. Let's check out the early proof.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/pOv8YYXJM6E/
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