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June 19, 2012 01:51 pm GMT

Instagrams Systrom: Video Is Hard But Cinemagram Is Interesting; Also, Focus On Big Problems

Screen Shot 2012-06-19 at 10.48.46 AMStartups like Viddy and Socialcam are angling to be the Instagram of video -- that is, to figure out some simple way of creating, editing and sharing mobile videos, in a way that resonates with users like the photo-sharing service has.But it's hard, Instagram cofounder Kevin Systrom said on stage at Le Web London today, because of the medium.Videos take minutes to load. "Users want a faster experience, they want to produce quickly. [With Instagram] you can take a photo and make it beautiful in seconds."

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