Fab.com: Behind the Design of the Sleek Ecommerce Site

Fab has become the darling of the Interwebs. What started as a gay social network has pivoted into a design-focused, socially charged ecommerce site that sells everything from rugs to wine glasses to decorative tchotchkes.

Fab has seen 4.75 million consumers log in since its launch in June 2011, buying 1.8 million products. Each day, there are approximately $400,000 in sales, and 50% of new referrals are from social sites, says Fab founder and CEO Jason Goldberg. According to the New York Times, the company is heading toward a $140 million annual revenue.

In December 2011, the site raised $40 million in funding, and that money has been put to good use in Fab 3.0 -- a redesign of the…
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