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June 19, 2012 04:59 pm GMT
The "Taste Graph" is Payvment's secret weapon. Facebook's top ecommerce platform has spent two years finding outwhat Facebook users Like and buy, and starting today its 165,000 merchants can use it to auto-target ad campaigns. See manybusinesses don't have know how to A/B test, target, or manage Facebook ad bids, but nowthey just set their total budget, and Payvment pre-populates creative from their store, optimizes bids, and show ads to people interested in similar products.The result is ad campaigns that get 25% better click through rates than those bought through Facebook's self-serve platform. By making Facebook ads easier and more effective for the massive long-tail of small businesses, Payvment will boost Facebook's revenu and take a cut for itself.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/CS-QOgRNxWg/
FBs Biggest Ecommerce Platform Payvment Lets Its 165K Sellers Easily Buy Taste Graph-Targeted Ads
The "Taste Graph" is Payvment's secret weapon. Facebook's top ecommerce platform has spent two years finding outwhat Facebook users Like and buy, and starting today its 165,000 merchants can use it to auto-target ad campaigns. See manybusinesses don't have know how to A/B test, target, or manage Facebook ad bids, but nowthey just set their total budget, and Payvment pre-populates creative from their store, optimizes bids, and show ads to people interested in similar products.The result is ad campaigns that get 25% better click through rates than those bought through Facebook's self-serve platform. By making Facebook ads easier and more effective for the massive long-tail of small businesses, Payvment will boost Facebook's revenu and take a cut for itself.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/CS-QOgRNxWg/
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