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June 17, 2012 06:00 am GMT

A Deeper Look Inside Apples Secrecy And Its Sustainability

wwdc-top-secret-apple-steve-jobsWWDC this past week confirmed that Apple isas strong as ever. The companys steady stream of new products and announcements are a good indication that its business as usual. But when will Apple face its first real post-Steve Jobs test? Its hard to say but not anytime soon.Last weekat Startup Grindin Palo AltoI sat down with Adam Lashinsky, the author ofInside Apple: How America's Most Admired and Secretive Company Really Works. The book is the most compelling inside look I've seen of the culture and attitude that Steve Jobs instilled after his return in 1997 and what it will take to maintain that lead without him.The first positive or negative indicators will come from within Apple's walls and work its way out.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/y0GeoCnOP8Y/

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