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June 15, 2012 06:12 pm GMT

What The Heck Is A Grocery Store Doing Buying A Music Streaming Service?

We7One pint of milk, one loaf of bread, and a music streaming service. That will be 10.8 million.Yesterdays news that We7, which aimed to be the Pandora of Europe, has sold to the supermarket giant Tesco probably raised a few eyebrows. Whats a grocery store to do with a music streaming service? Selling to Tesco is unlikely to have been in We7s original deck under the section titled "exit strategy."

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/WHrRk2M6QyU/

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