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June 15, 2012 07:37 pm GMT

Uber Learns To Drive On The Left, Soft Launches In London

Screen Shot 2012-06-15 at 10.39.13 AMUber, the breakthrough car service app with big ambitions to do much more, is now making its way to international markets: today the car service company kicked off its London operation with a soft launch, just in time to start prepping for the summer tourist rush and the visitor onslaught also known as the Summer Olympics.The launch is still at a very early stage -- with "secret Ubers" prowling the roads, and the company still in research mode to figure out the best way of tackling the city according a blog post on Uber's site. London, like many other European cities, is a tangle of streets -- Black cab drivers have to pass a special test called "the knowledge" to be able to drive here, although this isn't required to operate a non-Black cab.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/_VAl_r-qiaA/

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