So, Tesco buys Peter Gabriel's WE7 music service for $16.7 million

British Supermarket behemoth Tesco has snapped up WE7, a streaming music service co-founded by Peter Gabriel that offers personalized radio stations to users for £10.8 million ($16.7 million). The UK's biggest supermarket has purchased 91 percent of the company, with the remaining stake set to be transferred over shortly. It looks like the chain will use WE7's infrastructure and resources as the spine for a beefier music service as British supermarkets look to diversify into the entertainment market following its purchase of Blinkbox last year.

Continue reading So, Tesco buys Peter Gabriel's WE7 music service for $16.7 million

So, Tesco buys Peter Gabriel's WE7 music service for $16.7 million originally appeared on Engadget on Fri, 15 Jun 2012 05:53:00 EDT. Please see our terms for use of feeds.