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June 15, 2012 02:59 am GMT
Pivoting is a part of life for startups. But, generally speaking, most entrepreneurs aren't going to go out of their way to pivot right when their business starts taking off -- and finding paying customers. But that's what SimpleReach did. The startup's first product, The Slide, is a simple widget that lets publishers recommend similar content at the bottom of articles. In just a few months, it was adopted by thousands of publishers, like Freakonomics.com, sparknotes.com, disinfo.com, The Washington Times, and SF Gate -- to name a few.Yet, in spite of strong early growth, paying customers, and graduating from AngelPad's accelerator program, they decided to pivot. They froze all new signups to The Slide and turned their attention to an idea they believed could have a much larger impact. Today, the NYC-based startup is revealing its new solution, a product founder Eddie Kim calls the "PageRank of social."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/GCrCD-6xgok/
After Raising $1.6M, SimpleReach Launches To Become The PageRank Of Social
Pivoting is a part of life for startups. But, generally speaking, most entrepreneurs aren't going to go out of their way to pivot right when their business starts taking off -- and finding paying customers. But that's what SimpleReach did. The startup's first product, The Slide, is a simple widget that lets publishers recommend similar content at the bottom of articles. In just a few months, it was adopted by thousands of publishers, like Freakonomics.com, sparknotes.com, disinfo.com, The Washington Times, and SF Gate -- to name a few.Yet, in spite of strong early growth, paying customers, and graduating from AngelPad's accelerator program, they decided to pivot. They froze all new signups to The Slide and turned their attention to an idea they believed could have a much larger impact. Today, the NYC-based startup is revealing its new solution, a product founder Eddie Kim calls the "PageRank of social." Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/GCrCD-6xgok/
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