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June 14, 2012 06:35 pm GMT
Web analytics company KISSmetricsis today announcing the sale of its web-based survey tool, KISSinsights to CatchFree, a former TechCrunch Disrupt participant and the maker of a socially-infused comparison service for finding free web and mobile software solutions. Launched in 2010, and backed by $5.5 million in funding from Index Ventures, First Round Capital, True Ventures, Polaris and 500 Startups, CatchFree previously collected feedback from users across the web, compiles the results and presents orderly comparison charts rating the software's various features.KISSinsights, meanwhile, offers tools for acquiring customer feedback directly from a business's website through a small pop-up that appears at the bottom right-hand corner of a web page.Through the development of its service, CatchFree found that customers were getting more value out of the insights it provided versus the traffic it drove to the software companies. For this reason, post-acquisition, CatchFree will be evolving its business to revolve aroundKISSinsights' technology.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/JZaUt_RcQLg/
Software Comparison Service CatchFree Acquires KISSinsights, Shifts Focus To Real-Time Customer Feedback
Web analytics company KISSmetricsis today announcing the sale of its web-based survey tool, KISSinsights to CatchFree, a former TechCrunch Disrupt participant and the maker of a socially-infused comparison service for finding free web and mobile software solutions. Launched in 2010, and backed by $5.5 million in funding from Index Ventures, First Round Capital, True Ventures, Polaris and 500 Startups, CatchFree previously collected feedback from users across the web, compiles the results and presents orderly comparison charts rating the software's various features.KISSinsights, meanwhile, offers tools for acquiring customer feedback directly from a business's website through a small pop-up that appears at the bottom right-hand corner of a web page.Through the development of its service, CatchFree found that customers were getting more value out of the insights it provided versus the traffic it drove to the software companies. For this reason, post-acquisition, CatchFree will be evolving its business to revolve aroundKISSinsights' technology.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/JZaUt_RcQLg/
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