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Rock the Vote Uses QR Code T-Shirts to Register 1.5 Million Voters
Rock the Vote has a lofty goal this year: register 1.5 million new voters before Election Day.
The plan? Roll out an aggressive digital-first campaign aimed at getting American youth -- a group which may be disengaging since turning out to vote in droves in 2008 -- more involved in politics.
At the centerpiece of the nationwide voter registration drive is Rock the Vote's new t-shirt design, which includes a QR code that, when scanned, takes smartphone owners to a the Rock the Vote website where they can register to vote via the web.
The idea is simple: Put the t-shirt on, and you automatically become a mobile hotspot for voter registration.
There's a social element as well:…
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More About: cell phone, Mobile, Politics, qr code, Social Good, US
Original Link: http://feeds.mashable.com/~r/Mashable/~3/iHQCbDZ6a5g/
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