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June 14, 2012 05:00 pm GMT

Rock the Vote Uses QR Code T-Shirts to Register 1.5 Million Voters




Rock the Vote has a lofty goal this year: register 1.5 million new voters before Election Day.

The plan? Roll out an aggressive digital-first campaign aimed at getting American youth -- a group which may be disengaging since turning out to vote in droves in 2008 -- more involved in politics.

At the centerpiece of the nationwide voter registration drive is Rock the Vote's new t-shirt design, which includes a QR code that, when scanned, takes smartphone owners to a the Rock the Vote website where they can register to vote via the web.

The idea is simple: Put the t-shirt on, and you automatically become a mobile hotspot for voter registration.

There's a social element as well:…
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More About: cell phone, Mobile, Politics, qr code, Social Good, US


Original Link: http://feeds.mashable.com/~r/Mashable/~3/iHQCbDZ6a5g/

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