An Interest In:
Web News this Week
- April 14, 2024
- April 13, 2024
- April 12, 2024
- April 11, 2024
- April 10, 2024
- April 9, 2024
- April 8, 2024
Facebook to Let Advertisers Bid on Ads Using Your Browser Data
For a company less than ten years old, Facebook has developed some surprisingly sophisticated ways to sell your information to advertisers.
Each time you Like a band, book, restaurant or service, Facebook uses that information to tailor ads that would appeal to you. Now the company is helping its advertisers tune into your external Internet behavior as well.
According to a Bloomberg report Wednesday, a new service called Facebook Exchange will allow advertisers to target users based on their browsing history.
Your computer already remembers your history via cookies. The Facebook Exchange program will place cookies on third-party sites, usually when a user has shown an intent to…
Continue reading...
More About: Advertising, Facebook, facebook exchange, trending
Original Link: http://feeds.mashable.com/~r/Mashable/~3/OaOW0IUije4/
Mashable
Mashable is the top source for news in social and digital media, technology and web culture.More About this Source Visit Mashable