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June 14, 2012 08:10 pm GMT

5 Ways Virtual Goods Change Spending Habits




In the last 20 years, we have transformed from a society accustomed to purchasing goods at brick-and-mortar stores with cash and checks to consumers accustomed to making online purchases. The next wave of commerce -- mobile commerce -- is now growing by leaps and bounds.

Just as the way we make purchases has changed, what we spend money on is also changing. Case in point: Last year, 2,000 gamers each paid around $1,300 for a virtual good known as a drone on the free game Dark Orbit. That produced more than $2.6 million in revenue in less than a week.

There are countless other examples of virtual goods being bought that mirror this success. Sales of virtual goods within Facebook…
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More About: contributor, Facebook, features, trending, virtual goods


Original Link: http://feeds.mashable.com/~r/Mashable/~3/FoiOWh0Q0T8/

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