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5 Ways Virtual Goods Change Spending Habits
In the last 20 years, we have transformed from a society accustomed to purchasing goods at brick-and-mortar stores with cash and checks to consumers accustomed to making online purchases. The next wave of commerce -- mobile commerce -- is now growing by leaps and bounds.
Just as the way we make purchases has changed, what we spend money on is also changing. Case in point: Last year, 2,000 gamers each paid around $1,300 for a virtual good known as a drone on the free game Dark Orbit. That produced more than $2.6 million in revenue in less than a week.
There are countless other examples of virtual goods being bought that mirror this success. Sales of virtual goods within Facebook…
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