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June 13, 2012 06:08 pm GMT
Amazon has applied for 76 different names in Icann's new TLD scheme, with several of them pointing to the company's ambitions to keep pushing forward on its plans to enhance its video and entertainment services -- among the names that point to video, including some for its existing brands, are ".movie", ".video", ".box", ".imdb" and ".prime." Today Amazon announced some news that also underscores that strategy: it has signed a deal with MGM to add "hundreds" of film and TV classics to its Prime Instant Video service.The deal is a strong step ahead for the company in enhancing the long-tail back catalog for the service, which has up to now been heavily looking to add newer releases to the selection and will see older titles likeTheSilence of the Lambs, Moonstruck,Dances with Wolves, Rain ManandThe Terminator, and TV series likeStargate.Prime Instant Video now has a catalog of some 18,000 titles, including both films and TV episodes, available for streaming.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/2qV95Ml0aaw/
Moonstruck And More: Amazon Beefs Up Its Prime Instant Video Back Catalog With MGM Deal
Amazon has applied for 76 different names in Icann's new TLD scheme, with several of them pointing to the company's ambitions to keep pushing forward on its plans to enhance its video and entertainment services -- among the names that point to video, including some for its existing brands, are ".movie", ".video", ".box", ".imdb" and ".prime." Today Amazon announced some news that also underscores that strategy: it has signed a deal with MGM to add "hundreds" of film and TV classics to its Prime Instant Video service.The deal is a strong step ahead for the company in enhancing the long-tail back catalog for the service, which has up to now been heavily looking to add newer releases to the selection and will see older titles likeTheSilence of the Lambs, Moonstruck,Dances with Wolves, Rain ManandThe Terminator, and TV series likeStargate.Prime Instant Video now has a catalog of some 18,000 titles, including both films and TV episodes, available for streaming.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/2qV95Ml0aaw/
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