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June 13, 2012 05:06 pm GMT
SponsorHub, an online marketplace for event sponsorships, is unveiling a new feature today that it's calling the SponsorHub Score. The company says the score is, yes, "like Klout for events" every event selling sponsorships on the site gets a rating between 0 and 100 that's supposed to show the value it will provide to brand marketers.Founder and CEO Robert Johnston says the SponsorHub Score reflects his larger vision for the company, namely that event sponsorships "should be purchased like any other form of media." One of the keys to making that happen is providing measurements that help advertisers determine the effectiveness of their spending, so that they can say, "This is exactly why we paid $30K for the sponsorship."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/fprMXgmTc7g/
Klout For Conferences: SponsorHub Starts Scoring Events Sponsorship Value
SponsorHub, an online marketplace for event sponsorships, is unveiling a new feature today that it's calling the SponsorHub Score. The company says the score is, yes, "like Klout for events" every event selling sponsorships on the site gets a rating between 0 and 100 that's supposed to show the value it will provide to brand marketers.Founder and CEO Robert Johnston says the SponsorHub Score reflects his larger vision for the company, namely that event sponsorships "should be purchased like any other form of media." One of the keys to making that happen is providing measurements that help advertisers determine the effectiveness of their spending, so that they can say, "This is exactly why we paid $30K for the sponsorship."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/fprMXgmTc7g/
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