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June 13, 2012 10:46 pm GMT

How Tech Giants Like Amazon And Google Are Playing The Icann Domain Game

hopscotchIcann -- the Internet Corporation for Assigned Names and Numbers, which oversees a host of Internet-related operations, including the assignment of domain names --today revealed a list of nearly 2,000 top-level domain names that businesses and other organizations have applied to own, as part of a new move to vastly expand the range of domains that can be used. And while some of the applications are coming from the usual suspects among those who already figure in the domain name registration business or want to -- 70 fromTop Level Domain Holdings, from example, and 307 from newly-funded Donuts -- it's interesting to note that leading tech companies like Amazon, Google, Apple and Microsoft are taking very divergent strategies about how to approach this new chapter in mapping out the web.Here's a rundown of how these and some others have approached the business of registrations, what they've registered for, and what might be behind it.

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