Facebook Engagement is Actually Up, Despite Reuters Poll

Although a poll circulated the web last week that found one-third of Facebook users are using the social network less than six months ago, statistics show site engagement is actually up.

A survey conducted among 1,032 Americans by Reuters and research firm Ipsos found that 35% of Facebook users said they are less engaged on the social network than they have been in the recent past and only 20% of members are spending more time on the site. However, both comScore and Nielson traffic data shows members are accessing Facebook just as much -- if not more -- than six months ago.

According to comScore, behavioral data shows that engagement for users is actually up 4% from 364 minutes spe…
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