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June 13, 2012 02:04 am GMT
Birchbox Men launched in early April. The service promised to deliver the same sort of goodies as the woman's Birchbox, just with a male theme. As Kim-Mai wrote at the time, this could include four to five picks per month with samples like high-end shave gel, deodorant and skincare products from brands like Billy Jealousy, Costume National, Krastase and Kiehls. The Birchbox Men boxes could even include headphones or socks. But the company just ratcheted up the marketing with a little teaser in the woman's Birchbox this month, clearly targeting the subscriber's male counterpart -- Father's Day being this Sunday might have something to do with the timing, too.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/5fPm1DWCWis/
Birchbox Turns To Advertising Birchbox MenIn The Womans Birchbox
Birchbox Men launched in early April. The service promised to deliver the same sort of goodies as the woman's Birchbox, just with a male theme. As Kim-Mai wrote at the time, this could include four to five picks per month with samples like high-end shave gel, deodorant and skincare products from brands like Billy Jealousy, Costume National, Krastase and Kiehls. The Birchbox Men boxes could even include headphones or socks. But the company just ratcheted up the marketing with a little teaser in the woman's Birchbox this month, clearly targeting the subscriber's male counterpart -- Father's Day being this Sunday might have something to do with the timing, too.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/5fPm1DWCWis/
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