Refrigerator Magnet Lets You Order Evian Water

While we're all waiting for smart refrigerators to become the norm, marketers are rushing in with some cool stopgap solutions.

A pizzeria in Dubai offered one such solution earlier this year, a web-connected refrigerator magnet that let consumers order a pizza by pressing a button. Now, Evian in France has introduced SmartDrop, another web-enabled 4-inch magnet that lets you schedule deliveries of the bottled water.

The brand is in the process of rolling out SmartDrop and plans to offer a smartphone app that does the same thing. Why the focus on delivery? Frederic Guichard, marketing director at Danone Waters France, told that SmartDrop was inspired by research that found t…

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