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June 12, 2012 06:57 pm GMT
Layar, the startup which is one of the few to really power ahead with Augmented Reality applications, recently revealed it's well-thought out business model after a long period of scaling the app's usage. Their Creator tool allows offline print publishers to upload advertising imagery so that any Layar user can pass their smartphone over the ad content and see an augmented reality enhanced advert. So, goodbye QR codes, ugly visual signals or watermarks or the requirement to log a location. The publishers pay, and Layar is in the middle of the transaction. It just works. Googles Project Glass is some way away, so Layar is in a sweet spot for this kind of application. I think it will be big.So what happens with Layar's original AR business? Well it looks like they are going for a much more social idea. Today they are releasing a new app with Layar technology inside it. Stiktu is a free mobile application that allows users to "remix the real world". You can download the iOS app here and the Android app here. This is designed to be the social / user-generated equivalent of Layar, allowing users to add their own drawings, text, images and stickers to magazines, posters and more by simply scanning them with a smartphone. Think of it as AR graffiti.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/oCpyaVGec8g/
Layar Launches Stiktu, An AR App To Graffiti The Real World
Layar, the startup which is one of the few to really power ahead with Augmented Reality applications, recently revealed it's well-thought out business model after a long period of scaling the app's usage. Their Creator tool allows offline print publishers to upload advertising imagery so that any Layar user can pass their smartphone over the ad content and see an augmented reality enhanced advert. So, goodbye QR codes, ugly visual signals or watermarks or the requirement to log a location. The publishers pay, and Layar is in the middle of the transaction. It just works. Googles Project Glass is some way away, so Layar is in a sweet spot for this kind of application. I think it will be big.So what happens with Layar's original AR business? Well it looks like they are going for a much more social idea. Today they are releasing a new app with Layar technology inside it. Stiktu is a free mobile application that allows users to "remix the real world". You can download the iOS app here and the Android app here. This is designed to be the social / user-generated equivalent of Layar, allowing users to add their own drawings, text, images and stickers to magazines, posters and more by simply scanning them with a smartphone. Think of it as AR graffiti.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/oCpyaVGec8g/
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