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June 12, 2012 07:06 pm GMT
There will be plenty of bits spilled over the next few days about whether Apple is going extinct, whether Jobs' touch was integral to the Apple experience, and whether this was "The.Worst.Keynote.Ever." I posit, however, that Apple still has a few good years left and this keynote (now available here) - a precise and well-orchestrated experience dedicated mostly to software - is proof that the Apple vision runs far deeper than the efforts of a figurehead CEO.To be clear, I despise the fawning adulation given Apple by the tech press. It's made the company weird and twisted - at least when it comes to media relations - and it gives fans far too much currency in the game of "My computer is better." Arguably no one else comes close to the ridiculous lengths fans and anti-fans will go to praise or excoriate this company and I assure you that Samsung or Sony execs would give up their private jets and personal chefs for just one ounce of the excitement associated with the Retina MacBook, but that's another story.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/MgLA0iYhfYk/
Apple Still Has It
There will be plenty of bits spilled over the next few days about whether Apple is going extinct, whether Jobs' touch was integral to the Apple experience, and whether this was "The.Worst.Keynote.Ever." I posit, however, that Apple still has a few good years left and this keynote (now available here) - a precise and well-orchestrated experience dedicated mostly to software - is proof that the Apple vision runs far deeper than the efforts of a figurehead CEO.To be clear, I despise the fawning adulation given Apple by the tech press. It's made the company weird and twisted - at least when it comes to media relations - and it gives fans far too much currency in the game of "My computer is better." Arguably no one else comes close to the ridiculous lengths fans and anti-fans will go to praise or excoriate this company and I assure you that Samsung or Sony execs would give up their private jets and personal chefs for just one ounce of the excitement associated with the Retina MacBook, but that's another story.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/MgLA0iYhfYk/
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