USA Suits Up to Social TV With Suits Recruits

When USA's hit show Suits returns to the airwaves on June 14, fans will already be part of the storyline, thanks to a new interactive social TV campaign that the network is rolling out.

Known as "Suits Recruits," the interactive and social media-laden experience allows fans to join the team at Pearson Hardman and help Harvey and Mike work on an on-going case.

This isn't the first time USA has dipped into the social TV/transmedia waters. Last year, the network launched of a first-of-its kind interactive experience for Psych dubbed #HashTagKiller.

The success of HashTag Killer has helped pave the way for other social TV experiments, including MTV's new Teen Wolf: The Hunt as… Continue reading...

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