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June 11, 2012 09:46 am GMT
Earlier today, Twitter made its most aggressive grab for TV marketing dollars, with the release of a TV ad during the Pocono 400 and the launch of the corresponding Twitter.com/#NASCAR hashtag page. I said at the time that the campaign reminds me somewhat of those AOL keywords that used to get tagged about during commercials and at the end of television episodes. See, once upon a time AOL -- loving parent of this wonderful tech blog -- was the way that a good part of the American population got onto this thing called the Internet. And so, for a time it was the go-to place to find out more about all your favorite brands, products, TV shows, movies -- you name it.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/MNcCuv3SOY4/
Twitters Hashtag Pages Could Be The New AOL Keywords But Better
Earlier today, Twitter made its most aggressive grab for TV marketing dollars, with the release of a TV ad during the Pocono 400 and the launch of the corresponding Twitter.com/#NASCAR hashtag page. I said at the time that the campaign reminds me somewhat of those AOL keywords that used to get tagged about during commercials and at the end of television episodes. See, once upon a time AOL -- loving parent of this wonderful tech blog -- was the way that a good part of the American population got onto this thing called the Internet. And so, for a time it was the go-to place to find out more about all your favorite brands, products, TV shows, movies -- you name it.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/MNcCuv3SOY4/
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