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June 11, 2012 05:05 pm

The Billions In Mobile Ad Money Nobody Can Grab


jfruh writes "Here's a pressing mystery: despite users spending an increasing amount on their mobile phones, mobiile advertising only produces 20% of the revenues per page that web advertising does. This seems like a big opportunity for somebody, but a whole complex of reasons might mean that it isn't just a matter of someone being smart enough to do mobile ads right. The whole advertising industry, which in many ways still resembles the Mad Men-era old boy's network, simply may not be equipped to cope."

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/TbkNTlvxSvM/the-billions-in-mobile-ad-money-nobody-can-grab

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