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Facebooks U.S. Growth Is Slowing [REPORT]
Facebook's days of torrid growth in the U.S. appear to be behind it, according to one researcher.
ComScore reports that Facebook U.S. audience grew 5% in April, to 158 million. That was down from a 24% jump in April 2011 and a 89% growth in 2010.
Meanwhile, users are spending more time on Facebook, but that growth is also slowing. In April, U.S. users spent six hours per month on the site, a 16% increase from the previous April. That compares to a 23% jump in April 2011 and a 57% rise in April 2010. Another recent survey from Reuters and research firm Ipsos found that 35% of users are less engaged with the site than they were in the recent past. Only 20% said they were spending more t… Continue reading...
More About: Advertising, ComScore, Facebook, trending
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