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June 8, 2012 09:39 pm GMT

Wanelo Raises $2M But Is Distilling Pinterest To Products The Right Idea?

Screen Shot 2012-06-08 at 10.33.59 AMFrom Fab to Netflix to Amazon, the eCommerce world is starting to warm up to the future of online shopping: Social curation. Call it the "Pinterest-effect," people are embracing the idea that bookmarking and social sharing slowly are replacing search with regards to product discovery. And this is leaving many investors salivating at the prospect of Pinterest's eventual revenue model.Taking this idea one iteration further, Wanelo, like OpenSkyand other Pinterest-offshoots, is a site that allows users to bookmark and share their favorite products via a grid layout and high-res imagery. Ostensibly the startup wants to find a quicker path to profitability by focusing only on the curation of things that bring in revenue. Makes sense.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/AnW8SVYhowE/

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