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June 8, 2012 05:00 pm GMT
SocialFlow was founded to help brands manage their messaging on social networks like Facebook and Twitter. For $99 a month, it has a platform that provides a proprietary algorithms to determine when a company should send a particular message out, based on its content, and automatically Tweets it out or updates the company's Facebook page. For social marketers, this Optimized Publisher thing can be a godsend.But now SocialFlow is going a step further by helping brands determine which Tweets that have already been sent out would be good to spend money on to promote. It does so by measuring the engagement of the audience in real-time -- including the number of clicks a message is receiving, the number of RTs, and the number of new followers that it has gotten -- and letting the brand know if it's a good value to promote that Tweet. If it is, an icon will show up in the dashboard's published archive to signal they should buy, buy, buy.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/4DUcHzdYyUE/
SocialFlow Lets Marketers Double-Down On Popular Tweets With Real-Time Analytics
SocialFlow was founded to help brands manage their messaging on social networks like Facebook and Twitter. For $99 a month, it has a platform that provides a proprietary algorithms to determine when a company should send a particular message out, based on its content, and automatically Tweets it out or updates the company's Facebook page. For social marketers, this Optimized Publisher thing can be a godsend.But now SocialFlow is going a step further by helping brands determine which Tweets that have already been sent out would be good to spend money on to promote. It does so by measuring the engagement of the audience in real-time -- including the number of clicks a message is receiving, the number of RTs, and the number of new followers that it has gotten -- and letting the brand know if it's a good value to promote that Tweet. If it is, an icon will show up in the dashboard's published archive to signal they should buy, buy, buy.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/4DUcHzdYyUE/
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