NASCAR Partners with Twitter, Gets More Social Than Ever

Twitter's first official partnership with a sports league begins this weekend -- with the Pocono 400 NASCAR race in Pennsylvania.

Just how deep is the social media integration? The race was officially renamed earlier this week to the Pocono 400 Presented by #NASCAR, making it probably the first major sporting event to incorporate a hashtag into its actual title.

Mashable spoke to Pocono Raceway's president and CEO Brandon Igdalsky to learn more about what fans at the track and online can expect this weekend, as well as how it feels to be to a guinea pig in this new kind of partnership.

Igdalsky's grandfather co-founded the racing venue back in 1957. So it's a fitting twist that t… Continue reading...

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