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June 7, 2012 04:29 pm GMT

Why IPv6 Is a Win for Digital Advertising




world-ipv6-launch-600


For everyday users, yesterday's big shift in Internet addresses -- from the IPv4 to IPv6 -- will go unnoticed. To anyone doing business on the Web, though, it's of extreme interest, and there's one group who may benefit from the re-organization more than others: advertising networks.

First, a little background: Since its inception, the Internet has been based on an system called IPv4. This is how IP addresses get distributed -- those numbers in your device's network preferences that usually look like "192.168.1.1" -- and determine how machines talk to each other.

However, IPv4 only allows for about 4 billion total addresses, and the supply has been completely used up. That's why the In… Continue reading...

More About: advertising network, digital advertising, IPv4, IPv6, trending, world ipv6 day


Original Link: http://feeds.mashable.com/~r/Mashable/~3/NulAjhjASxY/

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