Students Combine Pac-Man, Double Rainbows in Elaborate Coke-Pouring Contraption

In a bid to capture the eyeballs of the U.S. college-age market, Coca-Cola has partnered with Ryan Seacrest Productions, a group of engineering students and two YouTube celebrities to develop and seed an online video.

In the three-minute video (above), YouTube personalities Justine Ezarik (iJustine) and Josh Chomik (TheComputerNerd01) narrate as 12 engineering students from Harvey Mudd and CalTech build an elaborate Rube Goldberg-inspired contraption -- complete with the brand's iconic polar bears, a Pac-Man and a double rainbow -- designed to open and pour two cans of coke. After two days of construction, they invite other students (who were, at the time, in the middle of final e… Continue reading...

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