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June 7, 2012 07:53 pm GMT

Stealthy Startup Gumhouse Raises $6M+ For A Social Stream Video Shopping Network

gumhouse-logoA somewhat stealthy new startup called Gumhousejust raised over $6 million according to this SEC filing, and there are some big names attached to the project, it seems. According to the Gumhouse.com website, the service is described as a "social stream video shopping network," which uses Facebook to personalize your shopping experience. After a little digging, it appears the service has already soft launched.Listed as "Directors" on the filing areLegalZoom, ShoeDazzle, and The Honest Company co-founder Brian Leeand former Photobucket Biz Dev VP and Color co-founderPeter Pham, who's alsoatScience,the Betworks-like technology studio/incubator based in L.A. Meanwhile, "Executive Officers" includeTom Dare, former VP of Business Intelligence at MySpace andMike Jones, both also of Science, and RxVantage co-founder Greg Gilman.Polaris Ventures General Partner, Jason Trevisan, is listed as a director, too.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/uTHMntBfYVQ/

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