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June 7, 2012 04:31 am GMT
A thin Reuters survey says 34% of people THINK they're using Facebook less than six months ago, but Nielsen DATA shows usage is up 18 minutes to seven hours nine minutes per month per user in that time span. Meanwhile, Reuters says four out of five people THINK they've never bought something based on social network ads or friend recommendations, but that means a full 20% believe they have, and the rest were likelysubtlyinfluenced to prefer one brand over another.In the end, deducing facts about 900 million people based on the self-reported survey results of 800 people is shortsighted, and Reuters' framing to signal Facebook's demise is sensational. There are plenty of questions for Facebook's business model, especially how it will make more money on smaller mobile screens. But people are not abandoning Facebook, and it has 16 billion IPO dollars-worth of runway to make itself more useful for marketers.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/I4T6gZUXlWo/
People Are Facebooking-and-Buying More Than Ever, Even If They Dont Realize It
A thin Reuters survey says 34% of people THINK they're using Facebook less than six months ago, but Nielsen DATA shows usage is up 18 minutes to seven hours nine minutes per month per user in that time span. Meanwhile, Reuters says four out of five people THINK they've never bought something based on social network ads or friend recommendations, but that means a full 20% believe they have, and the rest were likelysubtlyinfluenced to prefer one brand over another.In the end, deducing facts about 900 million people based on the self-reported survey results of 800 people is shortsighted, and Reuters' framing to signal Facebook's demise is sensational. There are plenty of questions for Facebook's business model, especially how it will make more money on smaller mobile screens. But people are not abandoning Facebook, and it has 16 billion IPO dollars-worth of runway to make itself more useful for marketers.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/I4T6gZUXlWo/
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