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June 7, 2012 08:00 pm GMT
Tech-focused blog network NetShelter is announcing four new executive hires today, part of what co-founder and CEO Peyman Nilforoush says is a larger company shift to focus on its InPowered Platform.NetShelter first announced InPowered back in December, saying the platform was conceived with advertisers like Samsung. The basic idea is that expert opinion has a much bigger impact than brand advertising, so brands should create ads that highlight positive editorial content and that's what InPowered enables. Then in May, Netshelter announced the beta of InPowered Sponsored Stories, which allows advertisers to promote these articles underneath a blog post as recommended related reading.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/xMp9caxw1Xo/
NetShelter Hires A Raft Of Senior VPs To Help Build Its InPowered Ad Platform
Tech-focused blog network NetShelter is announcing four new executive hires today, part of what co-founder and CEO Peyman Nilforoush says is a larger company shift to focus on its InPowered Platform.NetShelter first announced InPowered back in December, saying the platform was conceived with advertisers like Samsung. The basic idea is that expert opinion has a much bigger impact than brand advertising, so brands should create ads that highlight positive editorial content and that's what InPowered enables. Then in May, Netshelter announced the beta of InPowered Sponsored Stories, which allows advertisers to promote these articles underneath a blog post as recommended related reading.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/xMp9caxw1Xo/
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